I interned at Boomy, contributing to advertising, ideation, and software development while deepening my understanding of generative AI and user experience tailoring.
During my internship at Boomy, I played an integral role in the advertising, ideation, and software development processes. I worked closely with my supervisor, forming a strong professional relationship that gave me direct insight into the product production pipeline, especially in the context of generative AI. My work involved brainstorming and creating innovative solutions to promote Boomy's products while staying aligned with the company’s vision and goals. Through this experience, I gained a comprehensive understanding of the company's operations, from conceptualizing marketing campaigns to overseeing their execution.
One of my primary responsibilities was gathering feedback and analyzing user behavior to improve Boomy’s product interface and experience. This role required extensive research and a strategic approach to understanding the needs and preferences of our target audience. I dedicated a significant amount of time to collecting, synthesizing, and implementing feedback, which enabled us to refine the software’s features and optimize user satisfaction. Although my role touched on aspects of UI/UX development, the focus remained on how these features supported client outreach and acquisition strategies.
My experience at Boomy provided an in-depth look into the evolving world of generative AI and the nuances of building a product that resonates with its users. The combination of hands-on work in software ideation and engagement with user feedback offered me the tools to contribute meaningfully to the success of the product. I left the internship with a greater appreciation for the relationship between technical development and user experience.
This internship gave me invaluable exposure to the advertising and product development processes of a tech-driven company. I learned how to gather and analyze user feedback to tailor software that directly meets customer needs, improving both user engagement and satisfaction. The experience honed my ability to think critically about generative AI and its applications, particularly in creative industries. I also strengthened my communication and collaboration skills by working closely with supervisors and cross-functional teams. Ultimately, I gained a holistic understanding of the intersection between product ideation, user experience, and market positioning.